PROJECT NAME:
I& M Bank
Refresh of the I&M Bank MasterCard Platinum Multicurrency Prepaid Card Creative Direction for Marketing Collateral and Card design.
CLIENT: I&M Bank
MY ROLE: Illustrator & Designer
PROJECT DESCRIPTION:
I&M Bank is a one stop shop financial institution and better understands our customers’ banking needs. We have placed customers’ needs first in all our innovations, by ensuring that we deliver market driven financial solutions that meet both their lifestyle and financial requirements.
I&M Bank has an array of pre-paid cards. One of them is the I&M Bank MasterCard Platinum Multicurrency Prepaid Card. The card provides a reliable, secure and convenient virtual wallet carrying 3 major currencies namely the GBP, Euro and US dollar.
The card gives I&M Bank customers the ability to lock in exchange rates for the 3 currencies hence offering them full protection from any currency fluctuations in any of the loaded currencies.
I was tasked in designing 2 distinctive creative concepts for the Pre- Paid card (Social and Print). Below are the proposed designs I submitted.
Proposed Designs of the I&M Bank MasterCard Platinum Multicurrency Prepaid Card
CONCEPT 1: LOOKING UP
This theme explored the beauty of lying down on the ground in Nairobi CBD on a Sunday
when there is little traffic and all that’s left is a calm reassuring safe feeling that no matter
which city you are in and you look up, I&M Bank multicurrency card is reliable in any ATM in
that city.
CONCEPT 2: AS RELIABLE AS YOUR POCKET
This theme explored the reliability of woven pockets and bags throughout human history and
particularly among trading grounds to hold and keep one’s money safe. The strength of the
woven fabric is a powerful concept because every person knows the value of quality made
fabrics to hold and keep safe one’s ATM card or money safe.
