PROJECT NAME:
Common Good Institute
Logo Design & Illustration
CLIENT: Christine Njagi
MY ROLE: Illustrator & Logo Designer
PROJECT DESCRIPTION:
The Common Good Institute, a social enterprise dedicated to combating gender-based violence (GBV), was founded on the principle of prioritising the common good over the notion of a greater good when it comes to human beings. Our founder firmly believes that no individual should be sacrificed in the pursuit of a supposed greater good. Instead, we strive to create a world where every person has the opportunity to thrive and fulfil their potential, starting with the creation of safe homes as the foundation for individual well-being.
CREATIVE PROCESS
1
CREATIVE BRIEF
We begin by putting together a detailed creative brief to identify what’s important to you and what you need
your investment to achieve.
2
CONCEPT SKETCHES
The visual style, plot, tone, style scapes etc.
3
FINAL DESIGN
Working in accordance with your creative brief we create 3 design concepts so you can see exactly how the logo will look.
CGI Logo Design
